Boobie Ike

Boobie Ike is GTA 6's Vice City entrepreneur, turning street beginnings into an empire of real estate, the Jack of Hearts club and a recording studio.

Role
Entrepreneur, supporting character
Holdings
Real estate, strip club, recording studio
Venue
Jack of Hearts
Label
Only Raw Records
Location
Vice City
Voice actor
Not confirmed

Boobie Ike is a supporting character in Grand Theft Auto VI and the anchor of Vice City's confirmed business landscape. Rockstar's official bio describes him as "one of the few to transform his time in the streets into a legitimate empire spanning real estate, a strip club, and a recording studio" — an unusually detailed economic sketch for a character revealed before launch.

The empire

Each arm of that empire maps onto a different corner of Leonida's economy. He runs the Jack of Hearts club and is tied to the Only Raw Records label alongside Dre'Quan Priest, who has historically booked acts into Boobie's club. The label's marquee signing, rap duo Real Dimez, completes a small self-contained music industry: a club that books acts, a studio that records them and a label that signs them, all established through Rockstar's official character bios. His real-estate holdings round out one of the broadest confirmed portfolios among GTA 6 businesses.

Official presence and open questions

Boobie Ike features on Rockstar's official GTA 6 website with his own character clip and a set of four official screenshots, placing him among the eight characters the studio has spotlighted ahead of the November 19, 2026 launch. Fan analysis has theorized that players might buy into or run businesses like his, but Rockstar has confirmed only that the venues exist in the world — player ownership is not confirmed. No voice actor has been announced for the role, consistent with Rockstar confirming no casting for any GTA 6 character. The full lineup is covered in the confirmed cast explainer and on the GTA 6 hub.

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