Why Bank of America Set a $368 Take-Two Target on a GTA Online Bet

Wall Street is putting real money behind a specific idea about how GTA 6 will make money, and it is not box sales. A fresh analyst note pushed the Take-Two stock price target to $368, built on a bet that GTA Online's spending model will pull in far more per player than the cosmetic-only approach that powers rivals like Fortnite. For anyone watching the business side of GTA 6, this is where the launch hype meets a balance sheet. The number and who set it As reported by TIKR, Bank of America raised its Take-Two price target from $320 to $368 in late June 2026, with the move widely attributed to BofA analyst Omar Dessouky. The same note lifted BofA's fiscal 2028 GTA Online bookings forecast by roughly $900 million, to about $2.2 billion. That is the confirmed core: a specific target, a specific raise, and a specific forecast bump, all from a published analyst note. Price targets are professional estimates, not guarantees, but the figures themselves are on the record. The thesis: pay-to-progress beats cosmetics The interesting part is the reasoning. According to TIKR, BofA's argument is that GTA's pay-to-progress monetization should drive higher average spending per player than Fortnite's cosmetic-only model. In plain terms, when players can buy their way toward in-game progress and not just outfits, the average wallet tends to open wider. That view treats GTA Online as the long-term engine, with the single-player launch as the event that refills the player pool. The boxed game sells once. The online economy, in this thesis, keeps earning for years. What is fact and what is modeling Fact: BofA raised its Take-Two target from $320 to $368 and lifted its FY2028 GTA Online bookings forecast to roughly $2.2 billion. Modeling: the underlying revenue projections are analyst estimates, not Take-Two guidance. Context: coverage of Take-Two skews heavily toward Buy ratings, though individual targets across firms vary. Why the monetization angle matters This is a different story from raw sales forecasts. The headline is not how many copies GTA 6 sells in week one, it is how Rockstar converts an enormous launch audience into years of recurring online spending. That framing shapes everything from how aggressively GTA Online is monetized to how long Rockstar keeps supporting it after launch. It is worth keeping the labels straight. The target and the forecast raise are confirmed analyst actions. Whether GTA Online actually out-earns the model BofA compares it to is the bet, and bets can be wrong. The takeaway for the community For players and server owners, the analyst math is a signal about where Rockstar's incentives point. A company that expects billions in recurring online revenue has every reason to invest in the multiplayer ecosystem, which is good news for the long-term health of GTA's online world. That online world is exactly where 6Charts lives. As GTA 6 turns its launch audience into a thriving multiplayer community, 6Charts helps players find, vote on, and review the GTA 6 servers worth their time.